Course at a glance

  • Duration

    1 Day - 6 hours (face-to-face)

  • Start dates

    Thursday, 30 June 2022 (9am - 3pm)

  • Location

    APC Gold Coast campus L3, 9 Beach Road, Surfers Paradise

  • Fee

    $170 **Early bird Special $150 - Enrol by Friday 3 June with the coupon code EARLYBIRD22CC

Build campaigns that speak to your audience

Are you looking to improve your social media skills? Would you like to create a strong online presence and make your Instagram content engaging? Do you want to increase your followers and build relationships? In this 1-day course, we will show you 5 simple steps to create effective and authentic content to maximise engagement, build your online following and add value to your socials.

Learn 5 simple steps

Create effective and authentic content to maximise engagement, build your online following and add value to your Socials.

  • You are UNIQUE - Working with a simple template, you will create your Unique Persona. What colours define you, which tone and personality are the key elements to show your passion and aspirations.

  • Who would you like to talk to? We will find out who your audience really is. What they do, where are they and the reasons why they should follow you?

  • Let’s create! We will brainstorm content ideas and we will create content to add value to your audience while reflecting your personality. The end result will be engagement.

  • Scheduling time! We will learn 5 powerful tips to make your content stand out, including the correct use of hashtags and the power of using keywords. Introducing a powerful tool that will make scheduling simple and achievable.

  • Don’t forget to reply. We will create a table that simply defines how to reply to comments.

Meet your teacher

Mabel Frautschi

Having worked for large international brands and local organisations, Mabel has 17 years of experience providing production services to support clients for projects as diverse as advertising campaigns, events, fashion and lifestyle magazines, art exhibitions and community projects. Technically proficient, she can personally deliver each stage of production from concept through to execution, bringing the different strands together to meet project budgets, timelines and success criteria. Mabel is a passionate and driven educator committed to sharing her knowledge and developing skills in others.

What to bring

This is what you'll need to bring to campus on the day of your course

  • A computer, tablet or smartphone with Social apps installed and ready to go