Key information

  • Delivery

    Online, Self-study

  • Estimated study time

    15 hours

  • Length of access

    6 months

Learn core search engine optimisation techniques

Search Engine Optimisation (SEO) refers to the process of improving your site’s organic traffic and ranking on search engines such as Google and hopefully turning that into profitable outcomes for your business. This course is particularly helpful for people starting a business, advertisers and marketers, web designers and students enrolled in Social Media Marketing, Business, and Marketing.

What you'll learn

This introductory course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers.

  • Website Optimisation

  • Content Optimisation Strategy

  • Social Media Optimisation

  • Search Engine Marketing

  • The basics of SEO and Inbound Market Strategy

How you'll learn

This course is fully online and self-paced, allowing you to study when it’s convenient for you. We expect this course to take a minimum of 15-20 hours to complete. Learning content includes comprehensive explanations, introductions to all topics by our Social Media Marketing and SEO trainer, Elda, and activities to test your understanding of SEO. There are no formal assignments required for this course, however all participants will receive a Certificate of Achievement..

Course curriculum

  • 1

    Search Engine Optimisation

    • Welcome Video

    • Introduction to Search Engine Optimisation

    • Course Contents
  • 2

    Module 1: The Basics of SEO and Inbound Market Strategy

    • Introduction Video

    • What is SEO?

    • What are the Main Elements of SEO?

    • How Search Engines Rank your Content: Crawling, Indexing, Visibility and Ranking

    • Discovery, Relevance, Authority and Growth

    • Module 1 Quiz
  • 3

    Module 2: Website Optimisation

    • Introduction Video

    • Setting up your Website or Blog Page

    • The Importance of Landing Pages

    • Identifying Keywords

    • Setting up your Business Presence on Google My Business

    • Incorporating Inbound Marketing Strategy

    • Module 2 Quiz
  • 4

    Module 3: Content Optimisation Strategy

    • Introduction Video

    • Developing your SEO-focused Content Strategy

    • Outlining your Key Topics and Creating a Topic Tree

    • Optimising your Content: Images and Multimedia Content

    • Optimising your Content: Blogs and Written Text with Keywords

    • Optimising your Content: CTAs and Forms

    • Module 3 Quiz
  • 5

    Module 4: Social Media Optimisation

    • Introduction Video

    • Understanding Why Linking is Important

    • Synchronising all your Social Media with Google Search

    • Creating a Powerful SEO Ecosystem

    • Publishing and Automation

    • Module 4 Quiz
  • 6

    Module 5: Search Engine Marketing

    • Introduction Video

    • What is SEM / Advertising?

    • Email Automation/ System Integrations

    • Understanding your GOALS and ROI

    • Lead Management and Database Segmentation

    • Module 5 Quiz
  • 7

    Survey

    • Survey: Please Complete