About this course

Study Social Media Marketing

Social Media Marketing is at the heart of how many entrepreneurs and businesses connect with their customers is transforming the world as we know it. This easy-to-follow online course will introduce you to the fundamentals of social media marketing so you can amplify your knowledge of brand awareness and engage your audience through effective content and social media strategies.

What you will learn

"In this course we are going to learn about marketing fundamentals, and analyse the growth and benefits of social media marketing. We will learn how to develop a social media marketing plan, understand the implementation process and start posting. But firstly, we need to understand the big picture and the position of social media in the world of marketing at large, especially digital marketing. Enjoy the course and I look forward to helping you explore this dynamic topic."

  • Get an understanding of current social media platforms

  • Learn to define your goals, objectives and audience

  • Understand your content types, develop your message and analyse how your audience reacts

  • Work on your plan of attack including calendars, budgets and scheduling

  • Learn how to post, manage your community and engage with your audience

  • Understand key metrics, your ROI and how to improve for success

Meet your teacher

Elda Koro

Elda Koro is an energetic and dynamic professional, experienced in developing effective marketing strategies and advertising campaigns. Her digital marketing experience spans over 20 years and includes strategic brand management, e-commerce, creative content production, PPC advertising and client engagement. Elda started teaching the Diploma of Social Media Marketing at the Australian Pacific College in 2019. She helped over 1000 students to successfully complete this course and start their careers as professional marketers. Elda came to Australia in 1993 escaping from war-torn Bosnia-Herzegovina and lives on the Gold Coast with her family. She holds a Bachelor of Arts, Advanced Diploma of Design and Multimedia and an MBA.

How you will learn

Fully online course that allows you to complete individual lessons and modules in your own time. We expect it will take 15 - 20 hours to complete. It includes module videos by an experienced SMM expert, text-based lessons with useful infographics and interactive quizzes to test your knowledge. On completion you will receive a certificate. PDF download of course notes will be available on completion

Course curriculum

  • 1

    Social Media Marketing

    • Welcome Video

    • Welcome to Social Media Marketing

    • Course Contents

    • Introduction to Digital Marketing
  • 2

    Module 1: Understanding Social Media Platforms

    • 1.0 Introduction

    • 1.1 Facebook

    • 1.2 Instagram

    • 1.3 Twitter

    • 1.4 LinkedIn

    • 1.5 YouTube

    • 1.6 TikTok

    • 1.7 Pinterest

    • 1.8 Snapchat

    • 1.9 Discord

    • 1.10 Medium

    • 1.11 Reddit

    • 1.12 Clubhouse

    • 1.14 Module Quiz
  • 3

    Module 2: Defining Your Goals, Objectives and Audience

    • 2.0 Introduction

    • 2.1 Understanding Objectives

    • 2.2 Understanding Conversions

    • 2.3 Understanding Your Audience

    • 2.4 Module Quiz
  • 4

    Module 3: Organising Your Content & Creative Assets

    • 3.0 Introduction

    • 3.1 Content Types and Formats

    • 3.2 Understanding Audience Responses to Content Types – ABCD

    • 3.3 Developing your Message / Topic

    • 3.4 Content categories: Created, Curated, Co-created / Collaborated

    • 3.5 Creating your Content Libraries

    • 3.6 Module Quiz
  • 5

    Module 4: Creating Your Plan of Attack

    • 4.0 Introduction

    • 4.1 Implementation Plan

    • 4.2 Calendar

    • 4.3 Budget

    • 4.4 Scheduling your Posts

    • 4.5 Module Quiz
  • 6

    Module 5: Posting and Creating Engagement

    • 5.0 Introduction

    • 5.1 Posting through Native Platforms

    • 5.2 Community Management

    • 5.3 Interacting with your Audience

    • 5.4 Nurturing – Converting from Enquiry to Sales

    • 5.5 Module Quiz
  • 7

    Module 6: Understanding your Results and ROI

    • 6.0 Understanding your Results and ROI

    • 6.1 Looking at Key Metrics

    • 6.2 Setting Values to your Goals

    • 6.3 What is Return on Investment or ROI?

    • 6.4 Improving for success

    • 6.5 Module Quiz
  • 8

    Social Media Marketing Glossary

    • Glossary from A - V
  • 9

    Survey

    • Survey: Please Complete